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Business of Sleep (HB),Profits Principles, Practice Seth Godin 3 Books Set RealityIsNotWhatItSeems teachers seeking authentic biographical materialDescription The Business of Sleep: How Sleeping Better Can Transform Your Career. While a number of world leaders may have claimed to be able to make do with five hours of sleep per night, for many people that little amount of sleep can even in the short term have serious and damaging side effects. Major disasters have occurred as a result of poor sleep, from the destruction of the Challenger space shuttle to nuclear meltdowns such as Chernobyl and