Rockmount Ranch Wear Blue/Black Stripe Vintage Western Cowboy Poster SMILE POCKETS Rockmount's vintage denim fringe embroidered

Rockmount's vintage denim fringe embroidered kid's design screams Western

and this classic gets better with age

•    Machine wash cold

The coloration of the embroidery is subtle and easy to wear

Rockmount Ranch Wear Blue/Black Stripe Vintage Western Cowboy Poster SMILE POCKETS Rockmount's vintage denim fringe embroideredGood stuff has a story. These colorful advertising posters from the early 1950s were commissioned by "Papa Jack" to promote the Rockmount brand at retailers around the country. While researching his "Western Shirt" book in 2002, Steve Weil (Rockmount 3rd generation), found one in a collection in Costa Mesa, California, and featured it in the book. It was not for sale, though Steve lusted for it madly! As luck would have it, during the 2005 renovation