L'Oreal Dia Color 7 60ml Advanced Lifting Formula Innovative Filter: Traps more debris

Innovative Filter: Traps more debris for optimal performance and easier maintenance

The K18 Damage Shield pH Protective Shampoo

Apply evenly on towel-dried hair

Nourishment: Enriched with Wheat Protein and Gold Quinoa Extract to nourish and revitalize

L'Oreal Dia Color 7 60ml Advanced Lifting Formula Innovative Filter: Traps more debrisWHAT IT IS: Dia color is an alkaline demi permanent gloss colour with no ammonia*. The portfolio includes 100% true to tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. WHAT IT DOES: Provides up to 70% grey